{"id":110,"date":"2026-10-20T07:00:00","date_gmt":"2026-10-20T07:00:00","guid":{"rendered":"https:\/\/marketingcognitive.com\/new\/project\/atcvoip\/"},"modified":"2026-10-26T13:23:57","modified_gmt":"2026-10-26T13:23:57","slug":"atcvoip","status":"publish","type":"project","link":"https:\/\/marketingcognitive.com\/new\/project\/atcvoip\/","title":{"rendered":"ATCVoIP"},"content":{"rendered":"","protected":false},"featured_media":87,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"project-categories":[],"class_list":["post-110","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":{"project_services":"Website Development & SEO","project_website":"https:\/\/atcvoip.com\/","project_description":"ATCVoIP is a <strong>business VoIP provider<\/strong> offering cloud phone systems and communication tools for small and mid-sized companies. Marketing Cognitive delivered website development and SEO work to help the brand compete with much larger telecom providers.\r\n<h2>The challenge<\/h2>\r\nBusiness buyers comparing phone systems want to understand plans, features and support quickly. Information was spread across several pages, which made comparison difficult and pushed some visitors back to search results.\r\n<h2>Our approach<\/h2>\r\n<h3>Simpler plan and feature structure<\/h3>\r\nWe reorganised plans and features into clear sections with consistent layouts, so visitors can compare options and see what is included without jumping between pages.\r\n<h3>Performance improvements<\/h3>\r\nImages, scripts and templates were optimised to improve page speed, especially on mobile, where many small business owners first research providers.\r\n<h3>SEO foundations for VoIP searches<\/h3>\r\nWe aligned page titles, headings and copy with high-intent searches such as business VoIP, cloud phone systems and hosted PBX, and strengthened internal linking between related pages.\r\n<h2>The outcome<\/h2>\r\nATCVoIP has a faster, easier website that guides businesses from research to enquiry, and a solid SEO foundation for growing organic visibility over time.\r\n\r\nPlanning a new site? Explore our <a href=\"\/new\/service\/wordpress-development\/\">WordPress development<\/a> services.\r\n<h2>Project scope in detail<\/h2>\r\n<h3>1. Discovery and research<\/h3>\r\nWe started by reviewing the existing website, analytics and competitors, and by talking with the ATCVoIP team about their customers, sales process and priorities. This gave us a clear picture of what visitors needed to see first and which actions mattered most to the business.\r\n<h3>2. Structure and messaging<\/h3>\r\nUsing that research, we planned a simple page structure and wrote messaging that explains the offer in plain language. Each important page received a clear purpose, a logical heading structure and a primary call to action.\r\n<h3>3. Design and development<\/h3>\r\nThe site was designed to look professional and consistent across desktop, tablet and mobile. We built it on a flexible platform so the team can update content without a developer, and we optimised images and templates for fast loading.\r\n<h3>4. SEO and launch<\/h3>\r\nBefore launch we set up page titles, meta descriptions, headings, internal links and analytics tracking. After going live, we checked performance and made refinements so the website could continue to support marketing and lead generation.\r\n<h3>Key takeaways from the ATCVoIP project<\/h3>\r\nClear structure, focused messaging and a strong technical foundation make it easier for visitors to understand an offer and take the next step. You can see the live result on the <a href=\"https:\/\/atcvoip.com\/\" target=\"_blank\" rel=\"noopener\">client's website<\/a>."},"_links":{"self":[{"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/project\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":1,"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/project\/110\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/project\/110\/revisions\/170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/marketingcognitive.com\/new\/wp-json\/wp\/v2\/project-categories?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}