More leads for your sales team.
Our Background
Marketing Cognitive’s founder, Liza Ansher, began her career in the CDN industry as a Business Development Representative (BDR). Within two months, she achieved forty qualified meetings per month and coached her team to reach 100% quota attainment within six months. This helped the company Highwinds build a strong sales pipeline which contributed to them being acquired by StackPath. Since then, Liza has applied her skills to multiple organizations, empowering their sales teams and providing lead generation services to companies worldwide.
Whether you require assistance creating lists, outbound sales support or full-service lead generation, our team is ready to help. If you want to increase the number of leads in your pipeline, we are the team for you.
What are the advantages for you.
Sales is about the customer, not the seller. Our process includes identifying your unique value proposition, ideal customer profile, and various buying personas. We then design outbound sequences, test and make adjustments as necessary to develop a front-of-pipeline system that delivers high-quality leads to your sales team. With a full-service lead generation package, you will receive leads that are not only qualified to buy but are also interested in your service offerings, making your sales team’s job more manageable. For larger teams willing to do more of the work themselves, we can use the same process to create lists that have indicators that your unique value proposition will appeal to them, have shown buying signals, or fit your ideal customer profile. This will give your outbound sales team an advantage over the competition.
We can also create custom packages that fall somewhere in between based on your goals, budget, and timeline.
Easily fill your sales funnel.
Meeting
Setting-
Custom pricing based on your Ideal Client Profile (ICP). Consumer meetings typically cost $150. B2B technology decision makers (DMs) typically fall in the $500+ range. Sales and marketing DMs usually fall in the $300-500 range. Schedule a 15-minute consultation to receive a custom quote. Note that this service must be added to an existing lead generation package.
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ICP build included
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You set the parameters
B2B Tech
MQL Nurture-
B2B social prospecting exclusively on LinkedIn, used for generating leads and nurturing them to Marketing Qualified Lead (MQL) status only.
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LinkedIn outreach campaign with up to 3X audience segments
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LinkedIn campaign features
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Custom expert-written copy
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10-15 marketing qualified leads (*MQLs) per month
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Integration with your team: Slack, Basecamp, Salesforce, Hubspot - We'll Match Your Workflow.
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All lead data is yours to keep
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LinkedIn profile review and improvement
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Performance report
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Copy written by a B2B tech expert in telcom, CDN, SaaS or cloud services
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Existing marketing materials organized into your custom dashboard with branded covers.
SQL Funnel
Filler-
B2B comprehensive managed prospecting to Sales Qualified Lead (SQL) level and appointment setting using email, LinkedIn outreach, and buyer-intent intelligence.
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Everything in MQL nurture plus:
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Automated email campaign with up to 3X audience segments.
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Fully managed prospecting conversations in LinkedIn and email to nurture leads.
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Comprehensive sales team: Content writers, sales rep, and senior manager for quality assurance.
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10-15 SQLs per month
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Buyer intent signals used to find the most relevant and in-market targets, fast.
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2X custom integrations with your CRM, meeting schedulers, and marketing platforms.
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Performance reviews: weekly, monthly and quarterly (as required)
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Lead data and emails for use in your own marketing campaigns.
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GDPR compliant data of up to 1,000 contacts/mo depending on market size.
Verified Lead
Lists-
Pricing depends on your Ideal Client Profile (ICP). An ICP analysis can be added for $1000.
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Delivered within 7 days
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Leads meet your parameters
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$1000 minimum spend
Starter
Automation-
We automate an outbound sales sequence for you and send it from your LinkedIn or email account. Responses are not monitored by Marketing Cognitive, it is the client's responsibility to reply and nurture the leads. We optimize the sequence monthly for better results. The price is for one sequence to one segment on one channel.
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Professionally written sales copy.
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Up to 5 marketing pieces installed in your dashboard.
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Direct access to your dashboard.
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LinkedIn Sales Navigator required for LinkedIn cadences.
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Basic reporting functionality.
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Outbound software included for one user
Do you need more information?
FAQS
Yes, the cost will depend on the package you choose. Additional audience segments can be added for $700/mo for MQL Nurture or $1500/mo for SQL Funnel Filler. Additional campaigns including 3X segments are $2000/mo for MQL Nurture or $4000/mo for SQL Funnel Filler.
You can also add an audience segment to the same campaign via email for $700/mo for SQL Funnel Filler.
If you have any other specific requirements, please do not hesitate to ask.
Additional services include:
Campaign Assets:
- Campaign-specific landing page and lead nurturing sequence
- Campaign-specific one/two page PDF
- Campaign-specific meeting scheduler landing page
LinkedIn Social Advertising:
- Social Pay-Per-Click Campaign
- 4-week long campaign
- Regular advertising maintenance
These are just a few examples, additional service offerings can be found on the website.
You have the option to upgrade at any time. The contracts are for a 12-month period, so unless there are serious and unavoidable issues, the company expects customers to fulfill their contracts.
